Local Experience: The Snack Bar

The Snack Bar or Dagashi Bar in Japanese is on a corner of a small street, one block away from the lively food alley of Ebisu. If you don’t know of its existence, you would most likely miss it no matter how many times you walk by: it’s a dump.


In the dark the Snack Bar looks even more tattered. Metal signs are carelessly slathered onto the shack’s walls that are bleeding with rust. The front of the bar is un-inviting like the owners purposely neglected renovating to keep strangers out. I’ve come to learn the run-down look is the Snack Bar’s signature to give a retro feel.

Dagashi Bar is its name in Japanese. Dagashi are cheap snacks ranging from candy to crackers, chocolates to cakes, juices and gummies and sugared powder (like Pixi Sticks) and lots more. They are individually packaged made especially for children to easily afford with their very small allowances.


In the 70s and 80s, these snack shops (dagashi ya) were common place. I remember hanging out at the local ones near relatives’ homes. We would play with other neighborhood children inside the stores and out front in the streets. For some reason, the snack shops were owned by ancient people. And when I say ancient, the shop keepers all seemed over a 100 years old, with worn-out wrinkled worker hands and sun stained faces. Most of them looked like toads.

They treated the children like their own — scolding us if we misbehaved and lecturing us on how to become better humans. I now wish I listened to the “when I was your age…” stories more carefully. I can’t begin to imagine what it was like to grow-up in their era: the Showa period.

The Showa period from 1920-1989 was when Japan dramatically changed. It’s hard to fathom that in a mere 70 or so years, Japan transitioned from farmlands to poverty stricken evidence of pre and post war eras, to a defeated and occupied country after WWII. Japan then catapulted into a progressive nation with the industrial revolution and now, comfortable stagnation.

The changes happened so rapidly, certain parts of the country and even Tokyo, haven’t kept up with the shifts. Which is most likely why there is so much new mixed in with the old, ultimately creating this historically rich, mystical land.

Uncovering the layers of Japan takes years, perhaps decades. What makes me love Japan so much, is the process of peeling back those layers and coming across things that make zero sense or sometimes, they answer one of my many unanswered questions. It’s an unsettling, wondrous, peaceful land that I cannot get enough of.

In Japanese, ‘Showa’ is often times used as an adjective to signify retro. There’s a look and feel that is very Showa specific retro. If you punch 「昭和」in Instagram’s hashtag search for example, there are many photos that can give one an idea of what Japanese retro is.

From the raggedy retro exterior to the concept of eating dagashi while drinking, the Snack Bar is Showa nostalgia at its finest. The tradition of growing up eating cheap snacks still continues in modern times. Except now, the cheap snacks are purchased at supermarkets and convenience stores vs. traditional snack shops that are near extinct in Tokyo. Still, dagashi is associated with a retro feeling that brings waves of happy sentiments even children who have never stepped foot in an old school dagashi store know.

When you enter the Snack Bar it’s a bit overwhelming. The entrance is lined with bins of colorful little gummies and piles of funny looking packages. The pictures on the wrappers aren’t really helpful unless you read Japanese. And even if you read Japanese, some of the snacks remain a mystery. There are grown-ups squealing with delight, shouting across the room to their friends about their finds like kids. Baskets on baskets overfilling with snacks are dangling near your heads. No matter how many times I go, it’s like my first time.

The staff barely speaks English but the menus have photos. The drinks at the Snack Bar are so cheap I have people order their own. Most look at me helplessly but this is what a local experience is. Adapt! As soon as drink orders are placed, the staff brings plastic bags to discard the snack wrappers. Annnnnd game on. You grab a tiny basket for yourself, fill it up with as many snacks as you want.

Every day is Halloween at the Snack Bar.

Oh. I forgot the most important bit: the snacks are all you can eat. They charge a sitting fee of 550 yen. (I’d be willing to pay double, even triple that, to support this bar.) Because the snacks are unlimited, I tell all visitors: try everything once. If you don’t like it, bin it and move on to the next.

Snack Bar (Dagashi Bar) Ebisu
Ebisu West 1-13-7
Shibuya Ward, Tokyo
Sorry, in Japanese only. If you’re interested in going, just copy and paste this into Google Maps:東京都渋谷区恵比寿西1-13-7
Probably challenging if you don’t speak Japanese

Also. I reckon locals should only go if they are in a IN YOUR FACE TOKYO type mood.


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