Ippudo x 7-11

The other day I stumbled onto Ippudo instant ramen in a box. Ippudo is a beloved ramen chain in Japan and the U.S. I swear, the Ippudo in NY costs about $15 a bowl before tax and tip with lines that are out the door and around the corner. In Japan, Ippudo is popular but not as popular as they are in the States.

It’s bizarre to see such a loved chain collaborate with 7-11 and Nissin (the Top Ramen people – Top Ramen sells those 5 packs of instant ramen for a dollar) and why they would bring $1.50 Ippudo branded ramen is beyond me.

There are so many ramen choices here, I would never buy and eat this. Cheap instant ramen is a bit scary. Hi, MSG bomb.

Japan!

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